Seven new and upcoming books offer practical advice on bold marketing, global brand and growth from starting to a company with more million dollars, including honorary depiction of learned great business leaders.
Caring Marketing: Main Book of Merchant B2B for Career Success
Bold marketing
from Udi LedERor
The UDI LedERor is the main evangelist and in the form of CMO in Gong, the AI Saas platform for tracking sales decisions, which has increased $ 7 billion in just 10 years. His published book supporters do bold and risky movements to attract attention and create faithful fans. He received Blurbs from prominent authors Daniel Pink, Robert Cialdini and Nir Eyal. It is already in the TOP 10 for three categories of Amazon books.
Building a company you love
Building a company you love
Author: Dave Ramsey
Ramsey built a consulting business with one man in the Empire of $ 250 million and wrote eight books, but Bestler New York Times “Total Money Makever”. The aim of this new title is to “travel map, which pulls out of the growth of business owners”. Ramsey divides growth into five phases – the operator of the treadmill, the Pathfinder, the Trailblazer, the Peak Perform and the Legacy Builder – and devotes himself to the unique challenges of each of them.
How not to invest
How not to invest
Author: Barry Ritholz
He claims that “avoiding mistakes is much more important than winning winnings,” Ritholz, co -founder of a prominent wealth management company, is to help readers avoid the most common mistakes that people make with money. Mark Cuban and Nobel’s host Richard Thaler call it a fun reading.
The Thinking Machine: Jensen Huang, Nvidia and the most sought after microchip in the world
Thinking
Stephen Witt
Hot on the heels of the February “The Nvidia Way” comes a new biography of the founder of NVIDIA Jensen Huang, “a determined entrepreneur who resisted Wall Street to pushed a radical vision for calculation”. Read it to learn how the company has turned from video games to AI leaders.
Source code: My beginnings
Source code
Bill Gates
Thanks to its black and white youth image, this memory of the founder of Microsoft and philanthropist Bill Gates is not the usual portrait of the business trip to success. Instead, it regenerates the experience of the early life experience that shaped his character before the start of the day.
Indentation $ h! T: a love story about the chaotic way of an entrepreneur to succeed
Sholing $ H! T
Author: Kass and Mike Lazerow
As the incredible title suggests, the serial business couple, founded by Golf.com and Buddy Media (acquired by Salesforce), promises a “brutally honest view” in his upcoming book. The confession that business is difficult share personal stories and strategies they have learned.
Global, Local Adapt: How to build a brand value across cultures
Global brand, local customization
Author: Katherine Melchior Ray and Nataly Kelly
Two experts share their global experience with Nestlé, Nike and others about how to build international marketing and localization thinking. They explore how companies balance the maintenance of brand identity by exploring new markets.